Snowflake Services Partner Ecosystem Snapshot
Organizations continue to migrate their workloads to cloud environments seeking more agility, operating expense optimization (rather than capex burdens) and overall higher application performance and availability. Enterprise applications that are being pushed to the cloud range from ERP systems, CRM, custom developed applications, and a slew of other apps, including databases, data warehouses, data lakes, etc. Snowflake is a data cloud platform that continues to gain traction among enterprises (https://www.snowflake.com/).
Snowflake started as a next-gen cloud data warehouse, an evolution from the Teradatas and Netezzas of the world, competing with similar solutions from Amazon Redshift, Azure Synapse or GCP BigQuery. Adding their Snowflake Marketplace unlocked network effects that other platforms did not possess. This has driven more than 7,000 companies to implement Snowflake, helping the platform get close to $2 billion in revenues in 2022. Similar to other ISV ecosystems, this growth requires a partner network to support adoption and provide professional services. We took a snapshot of the Snowflake services partner ecosystem during Q4 2022. Below some key highlights of what we saw.
In Q4 there were 305 Snowflake services partners worldwide, ranging from large SIs with more than 100,000 employees, to niche data consulting companies with less than 20 team members. Overall, these partners employed 5,413,948 employees and carried 4,592 Snowflake certifications. The table below shows partners and certifications by employee count. We see that certifications are clearly concentrated in the larger SIs (more than 55% of certifications in services partners with more than 10,000 employees).
| Headcount Tier | Services Partners | % | Certifications | % |
| More than 100,000 | 13 | 4% | 1,813 | 39% |
| 10,000 - 99,999 | 24 | 8% | 724 | 16% |
| 1,000 - 9,999 | 59 | 19% | 548 | 12% |
| 500 - 999 | 17 | 6% | 124 | 3% |
| 100 - 499 | 89 | 29% | 890 | 19% |
| 50 - 99 | 47 | 15% | 306 | 7% |
| 1 - 49 | 56 | 18% | 187 | 4% |
| Total | 305 | 100% | 4,592 | 100% |
From a regional standpoint, more than half of the partners are based in North America, a third in Europe, and 10% in Asia. Certifications, though, are more concentrated in North America (62%).
| Partner Region | Services Partners | % | Certifications | % |
| North America | 160 | 52% | 2,834 | 62% |
| Europe | 94 | 31% | 945 | 21% |
| Asia | 29 | 10% | 689 | 15% |
| Oceania | 11 | 4% | 94 | 2% |
| Middle East | 5 | 2% | 11 | 0% |
| South America | 4 | 1% | 14 | 0% |
| Africa | 2 | 1% | 5 | 0% |
| Total | 305 | 100% | 4,592 | 100% |
At Alten Capital we enjoy the data and analytics space and believe these capabilities within tech services companies are core for successful enterprise digital transformations. The traction Snowflake is experiencing is a testament of the willingness of organizations to push their data to the cloud, and the growth of Snowflake's partner ecosystem demonstrates the market need for these data services.
Please reach out to us if you are running a data engineering services company and want to accelerate your global growth.