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Clay Services Partner Ecosystem Analysis

Clay is a software company focused on go-to-market (GTM) data, enrichment, and automation for revenue teams. Founded in 2017 and headquartered in New York, the company develops a platform that helps sales, marketing, and operations teams source data, run AI-driven research, and launch GTM workflows from a single environment (https://www.clay.com/).


Clay's platform combines a data marketplace of 200+ providers with waterfall enrichment, signals and intent tracking, AI agents, and a visual workflow canvas to support use cases such as TAM sourcing, CRM enrichment, inbound routing, outbound, and ad audience activation. In recent years, the company has positioned itself as infrastructure for agentic GTM, introducing a global agent and a CLI/API that lets teams build directly through coding agents, while growing a community of "GTM engineers" who design and run plays on the platform.

Clay Services Partners by Region

After cleaning the data, we identified approximately 155 Clay services partners worldwide. The following table summarizes their regional distribution.

North America has the majority of services partners and together with Europe, account for more than 90% of Clay's consulting partners.

Clay Services Partners by Size

The distribution of Clay services partners by firm size is shown below.

Clay's ecosystem is made up almost entirely of boutique firms, with 95% of partners having fewer than 50 employees.

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